Who's listening to radio? How does radio advertising work?

What variables make up a commercial? Which ones do you have to get right in order to see results?

Funny commercials and story commercials score high in retention, but there are rules to creating them if you want them to work for you!

Jingles. Most of them are awful - worse than not having one! But, the good ones make people feel terrific about your business or product. So how do you know if you're getting a good one, or are being sold a bad one by someone with a good dog-and-pony show? You'll find out here.

You can have terrific commercials, ones that have an almost magical ability to get listeners to take action. So - get the station to schedule them and you'll be all right, right? All too often, no. For several reasons. And if they aren't scheduled correctly, they aren't going to work nearly as well as they could.

What do -- Fear -- Greed -- Guilt -- Exclusivity -- Anger -- Salvation and -- Flattery have to do with a good commercial, one that draws people to check out your product or service? A great deal. Watch!